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Location: Chaoyang District, Beijing, China
Category: Retail
Project Architect: Yanwen Zhu
Team: Byungmin Jeon,Rachel Wang
Area: 81m2
Project Year: 2018
Photographs: Byungmin Jeon


Jeemee is a fashion store that sells clothing, bedding and home accessories. And it is also a club for regular membership events.As the small shop of less than 100 square metres needs to contain two fitting rooms, a nursing room, a kitchenette, enough area for gatherings and events as well as for products display, how to maximize the limited space is the biggest challenge of its interior design.

A flexible layout has made it possible. The ingenious design includes the merging of the nursing room with one of the fitting rooms, since the majority of the patrons are women, especially young mothers, customized movable copper racks with curtains to separate products display area and events area when needed, and adjustable shelves to display diverse products of different seasons.

Window display area
Lounge & chat zone
Jeemee Jeemee
Centre display up
Service station & fitting room 
Jeemee Jeemee Jeemee

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